74159 (2024). Hon Dr Ayesha Verrall to the Minister of Health

74159 (2024). Hon Dr Ayesha Verrall to the Minister of Health: What progress, if any, has been made in the quarter April to June 2024 in actioning the recommendation ‘Develop innovative marketing (social and other) materials to counter immunisation complacency, confusion, and lack of confidence in members of the public’ under ‘Priority Area 9: Development of new provider and consumer-facing resources for immunisations’ within the ‘Initial Priorities for the National Immunisation Programme in Aotearoa 2022’?

Hon Dr Shane Reti: I am advised that during the April to June 2024 quarter, the childhood immunisation health promotion campaign continued, which uses social marketing and community action to raise awareness of childhood immunisation.