53091 (2025). Hon Dr Duncan Webb to the Minister for Tourism and Hospitality

53091 (2025). Hon Dr Duncan Webb to the Minister for Tourism and Hospitality: What is the research that the Minister referred to that "rates 'trying local cuisine' as the number one audience interest among people actively considering New Zealand for their next holiday," and where can it be found?

Hon Louise Upston: Tourism New Zealand conducts regular research in its key markets to measure consumer sentiment and interest in New Zealand as a visitor destination. Studies for each of these markets can be found on Tourism New Zealand’s corporate website: www.tourismnewzealand.com. The figure quoted for those indicating interest in trying local cuisine is calculated across all of Tourism New Zealand’s key global markets (Australia, China, Germany, India, Japan, Singapore the UK and the USA).