30852 (2025). Celia Wade-Brown to the Minister for Tourism and Hospitality

Written Question

Published date: 01 Jul 2025

Metadata

Document type:	Written Question
Parliament number:	54
Question number:	30852 (2025)
Question asked:	12 Jun 2025
Member asking:	Celia Wade-Brown
Portfolio:	Minister for Tourism and Hospitality
Minister replying:	Hon Louise Upston
Answer received:	25 Jun 2025
Status:	Question Answered
Reply type:	Reply
Document ID:	WQ_30852_2025
Document guid:	f42edbf5-2eec-4f97-a439-90ae79894773

30852 (2025). Celia Wade-Brown to the Minister for Tourism and Hospitality: What tourism stakeholders, if any, did the Minister consult with before announcing the “Everyone Must Go” tourism marketing campaign?

Hon Louise Upston: The Everyone Must Go Campaign was developed by Tourism New Zealand alongside airlines, booking platforms and hotel providers. I understand from my officials that industry participation in the campaign exceeded expectations with over 800 deals published on newzealand.com.