18711 (2025). Glen Bennett to the Minister for Tourism and Hospitality

18711 (2025). Glen Bennett to the Minister for Tourism and Hospitality: How, if at all, will the effectiveness of the individual country-specific campaigns as part of the tourism turbocharge announcement be monitored and evaluated?

Hon Louise Upston: Campaigns will have a suite of specific campaign performance metrics to ensure campaigns are having the impact sought. The Government keeps track of all investments and reports on the funding provided to its various departments and agencies through regular quarterly and annual updates.