17449 (2025). Glen Bennett to the Minister for Tourism and Hospitality

Written Question

Published date: 02 May 2025

Metadata

Document type:	Written Question
Parliament number:	54
Question number:	17449 (2025)
Question asked:	14 Apr 2025
Member asking:	Glen Bennett
Portfolio:	Minister for Tourism and Hospitality
Minister replying:	Hon Louise Upston
Answer received:	28 Apr 2025
Status:	Question Answered
Reply type:	Reply
Document ID:	WQ_17449_2025
Document guid:	03bc80aa-acac-4ec5-922b-c28e19da2d3f

17449 (2025). Glen Bennett to the Minister for Tourism and Hospitality: Was there any external consultation with tourism industry stakeholders before deciding on the $13.5 million international marketing investment and how, if at all, did this inform decisions made?

Hon Louise Upston: The tourism boost package (which included the $13.5 million to international marketing) was developed alongside industry representatives, specifically Tourism Industry Aotearoa, Regional Tourism New Zealand, New Zealand Māori Tourism, as well as Tourism New Zealand. However, I received lots of feedback from different tourism stakeholders recommending further investment in tourism marketing.