17228 (2025). Celia Wade-Brown to the Minister of Conservation

17228 (2025). Celia Wade-Brown to the Minister of Conservation: What are the key performance indicators of the "Nationwide campaign to connect New Zealanders to nature" outcome from the $5m International Visitor Conservation and Tourism Levy investment?

Hon Tama Potaka: The funding covers a three-year engagement programme that will raise public awareness of the challenges facing nature, deepen connections, and motivate people and business to take action. The Department of Conservation has advised me that specific measures are still being finalised, but will include targeted audience research to evaluate: • Awareness of the value and challenges facing nature • Motivation and willingness to act • Actions taken Measures of participation in the programme will include: 1. Commercial partnerships and engagement from the business sector 2. Digital engagement through DOC channels 3. Revenue generated for nature programmes, including from donations