12848 (2025). Camilla Belich to the Minister for Social Development and Employment

12848 (2025). Camilla Belich to the Minister for Social Development and Employment: What is the total amount, if any, spent on social media advertising and influencers by any agencies under the Minister’s responsibility since 27 November 2023, broken down by agency and platform?

Hon Louise Upston: I refer the Member to the below table, which provides the total amount spent by the Ministry of Social Development directly on social media advertising from 27 November 2023 to 24 March 2025, broken down by platform. No money was spent directly on influencers. I am advised that the Ministry’s Māori, Communities and Partnerships group uses third party providers to assist with advertising, which may includemanage social media or influencer spend related to a number of campaigns and initiatives. I am further advised that amounts related to these third party providers are not able to be provided in a written parliamentary question timeframe. As such, amounts related to the Māori, Communities and Partnerships group have not been included in this response.