12829 (2025). Camilla Belich to the Minister of Revenue

12829 (2025). Camilla Belich to the Minister of Revenue: What is the total amount, if any, spent on social media advertising and influencers by any agencies under the Minister’s responsibility since 27 November 2023, broken down by agency and platform?

Hon Simon Watts: Officials advise Inland Revenue has not spent any amount on social media influencers during this time period. Inland Revenue is not able to provide the amount spent on only social media advertising specifically, as Inland Revenue's marketing spend is through advertising agencies and includes wider advertising than just social media.