12679 (2025). Camilla Belich to the Minister of Conservation

12679 (2025). Camilla Belich to the Minister of Conservation: What is the total amount, if any, spent on advertising and promotional campaigns by any agencies under the Minister’s responsibility since 27 November 2023, broken down by agency, purpose, and media platform?

Hon Tama Potaka: I am advised that the Department of Conservation undertakes a range of advertising and promotional campaigns, including vital campaigns to promote health and safety for those visiting conservation land and to inform New Zealanders and international visitors about our nationwide network of huts and tracks. This includes work to develop and publish advertising material, audio-visual material, printed material, and social media material to ensure that a broad range of the public hear these important messages. I am advised that the Department of Conservation spent $1.485m from 27 November 2023 to 28 February 2025 on advertising and promotional campaigns.