8046 (2026). Lemauga Lydia Sosene to the Minister of Internal Affairs

8046 (2026). Lemauga Lydia Sosene to the Minister of Internal Affairs: What was the total monthly spend, if any, on online advertising by Fire and Emergency New Zealand relating to professional firefighter strikes, by month and platform, in 2025?

Hon Brooke van Velden: I am advised that the total spend on advertising relating to professional firefighter strike activity in 2025 was approximately: • October 2025: approximately $135,000. • November 2025: approximately $230,000. • December 2025: approximately $271,000. I am further advised that the advertising was focused on fire prevention ahead of periods where response activities are delayed due to industrial action. Fire prevention is a main function that Fire and Emergency must provide under legislation. I am also advised that advertising expenditure is recorded by campaign rather than by platform. A breakdown of this spend by platform cannot be provided within the time available to respond to this question. In addition, a platform-level breakdown would likely be commercially sensitive.