1883 (2025). Hon Dr Ayesha Verrall to the Associate Minister of Health

1883 (2025). Hon Dr Ayesha Verrall to the Associate Minister of Health: What progress, if any, has occurred in the quarter towards the initiative to intensify social marketing campaigns, including 'Breakfree to Smokefree,' as included on page 15 of 'Getting to Smokefree 2025', as at 27 January 2025?

Hon Casey Costello: I am advised that during the October - December 2024 quarter, campaign activity for priority populations included social media, online banner adverts, paid Google search engine marketing, online video, radio, and street posters. Results during the quarter included: • The website was accessed 47,127 time • Videos were fully played 1,733,077 times • 42,259 clicks across social media and online